Looking to jump-start sales for its five owned-and -operated radio stations, ESPN has created the post of director, national sales. Greg Sunkel, who led the national sales efforts at the network's Chicago station, steps into the post.
Sunkel takes the role as ESPN has linked with a rep firm operated by sister company ABC. ABC Regional Sports and Entertainment Sales has represented the eponymous network's owned TV stations, and now breaks into radio for the first time. ESPN Radio had used the now-defunct Interep.
Sunkel will oversee the rep firm's efforts, as well as the national sales managers at the five stations.
Sunkel said one of his goals is to look for non-traditional opportunities to attach national advertisers across multiple markets, such as fantasy football conventions and sponsorships of the play-by-play calls of games by teams that ESPN stations carry. The L.A. station takes over Los
MediaPost Publications ESPN Radio Gets News Sales Manager 02/04/2009.
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