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NEW YORK – BET and TV One, the television networks aimed primarily at a black audience, haven™t paid much attention to presidential inaugurations before. This time will be different.
Both are planning extensive coverage for Jan. 20, when Barack Obama is sworn in as the nation™s 44th president. Network executives said the installation of the first black president will be as much a celebration as a story.
œThis is an opportunity to be the best we can be, said Stephen Hill, BET™s programming chief. œWe see this as an opportunity to inform and inspire our audience.
BET will cover the swearing-in and parade from four locations, including ground and rooftop sites on Pennsylvania Avenue. Anchoring the coverage will be Hill Harper of CBS™ œCSI: NY, former CBS œThe Early Show host Rene Syler, and Jeff Johnson, who hosts a weekly BET news program.
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