Today, VISIT PHILADELPHIA® launched its latest African-American marketing initiative—the key component of which is a documentary-style travel video series hosted by Philly native Tarik “Black Thought” Trotter of The Roots. The five-episode series, dubbed We Got You: Philly by Tarik, taps into the power of a national celebrity, pairing Trotter with trendsetting influencers to show off Philadelphia. The videos will be promoted across all of VISIT PHILADELPHIA’s marketing channels to gain video views, visits and, of course, hotel stays.
Part of VISIT PHILADELPHIA’s With Love, Philadelphia XOXO® campaign, the series is viewable online at visitphilly.com/wegotyou. Digital advertisements that drive viewers to watch the videos will also appear across websites such as Essence, Madame Noire and YouTube.
“VISIT PHILADELPHIA’s latest African-American campaign recognizes and takes full advantage of the trends in digital storytelling—focusing on food, culture, public art, history, the outdoors and shopping—and the new channels available to attract this travel-ready market,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA.