UNSUNG REVIEW: Full Force
Premiers Jan 30
Surprise, Surprise.. Out of all the Unsung’s I’ve reviewed, I probably learned more about this group from this show than any other group from any other show. Seeing black men in the industry of entertainment be able to recreate themselves with the incredible odds that are against us is not an easy task and while the group has enjoyed massive success early on in their career a change in the direction of the music industry hit them hard.
The early 90s was hard on R&B Singers, black balladeers and east coast rap. The west coast gangsta rap machine was exploding and it literally happened right after I arrived in LA in 1990. I was working at Urban Network and I remember the labels were frustrated because rap was so huge and urban radio was still afraid to play it because advertisers were unfairly looking for any excuse to pull out but pop stations were free to play it with no repercussions.
There was a HUGE turnover in the early 90s in the urban radio and music scene and MANY groups were dropped or fell off when urban radio FINALLY came on board and played rap while the labels celebrated by rushing to the west coast to find more west coast rappers.
During that period, the early 90s, I remember Lisa (from Lisa Lisa and Cult Jam) coming up to Urban Network and she was in a bad mood and very shady that day. The two guys were