Home URBAN U.S. Broadcast Companies Working with Canadian Broadcaster on HD Radio Data Testing

U.S. Broadcast Companies Working with Canadian Broadcaster on HD Radio Data Testing

 width=The Broadcaster Traffic Consortium (BTC), Nautel and iBiquity have partnered with Corus Media and Entertainment to begin testing HD Radio technology with data services in the Toronto area. Industry Canada has approved an experimental license for temporary testing of HD Radio technology which will be used for the test data services broadcast of location-based services.

BTC President Paul Brenner said, “The Corus team has been a strong partner for our FM RDS business since the beginning of our network launch. We are excited to have this opportunity to test the innovative efforts of HD Radio ® data with one of their Canadian stations.” iBiquity and Nautel have also contributed in helping to use this business case as an opportunity to test and consider the use of HD Radio ® technology in Canada.

The motivation behind the experimental license, HD Radio ® station build out and testing efforts is based largely in part to the success of HD Radio ® data services here in the United States. Garmin, as an example of one consumer device maker, which has launched products with HD Radio ® based devices in the United States and could benefit from the extension of digital radio in to Canada. BTC will provide the HD Radio data services broadcast for Garmin and other automakers in the United States for traffic, weather and related services to the dashboard.

Data tests are being managed by Corus the BTC team along with a select group of current and future customers.

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Hassahn is no stranger to the power of words. Just as Lebron took his talents to South Beach, the Chicago native has taken his talents to Hollywood and beyond. His ability to manipulate the English language has led to a career using his gift. He currently writes songs for TV/Film; he has co-written a book alongside Dr. Kerby T Alvy Ph.D; Hassahn produced and wrote DEMOs documentary film, and of course he scribes for Radio Facts on the daily.

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