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Troy Carter Joins Spotify

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Congrats to Atom Factory owner . He has been hired to join Spotify as the Global Head of Creative Services. His role is to take Apple and Tidal head-on for both artist and original content. Philly native, Carter began his career working for Will Smith’s Overbrook Entertainment. He went on to have a very diverse career in the industry working with everyone from , , , Meghan Trainer and more. It was his work with, a then unknown, lady gaga that put him on the industry map as a well-respected tech specialist. He used social networking, at a time when it was considered a “fad,”  to build ’s brand from virtually nothing. At the time, he admitted he had very limited resources and came up with the idea. A part of Carter’s successful company, Atom Factory was sold to Waddell and Reed, an investment firm. A successful speaker and constant panelist who is interviewed in various major , Carter will continue to oversee the technology division of the Atom Factory while in his new role at Spotify.

 

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