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Industry

Rep. Edophus “Ed” Towns (D-N.Y.) Launches Widespread Investigation on PPM

Kevin Ross
By Edolphus "Ed" Towns (N.Y.) I have launched an investigation into widespread complaints that Arbitron's new ratings system, the Portable People Meter (PPM), inaccurately measures...
Industry

WOW: Congrats to V103/Atl and WVAZ/Chi – New PPM Results Include these 12 Digital Stations meeting Minimum Reporting Standards

Kevin Ross
March PPM Results Include 12 Digital Stations meeting Minimum Reporting Stand ards More than 500 digital stations are encoded across 14 markets Columbia; MD, April...
Industry

Arbitron Appoints Two New Executives as Part of Strategic Realignment

Kevin Ross
Alton L. Adams Named Executive Vice President, Chief Marketing Officer Robert F. Henrick Named Executive Vice President, Customer Solutions Arbitron Inc. (NYSE: ARB) announced today...
Industry

WHAT? Arbitron puts more ËœFeet on the Street â„¢ to boost PPM survey compliance among young African-Americans and Hispanics

Kevin Ross
Arbitron puts more ËœFeet on the Streetâ„¢ to boost PPM survey compliance  Ã‚   among young African-Americans and Hispanics  Ã‚   In-person training program to...