The non-com audience has long been dominated by baby boomers, those who came of age during the years of the Vietnam War, hippies and underground
Nielsen, which analyzed behavioral data collected by the Council for Research Excellence in Atlanta, Chicago, Dallas, Philadelphia, and Seattle in 2008 states broadcast radio reached
PPM and diary-based national listening estimates show continuing increase in total radio audience; In MP3 generation, ninety percent of teens tune in to radio;
New York, Los Angeles, Chicago, San Francisco today join Philadelphia and Houston as PPM markets in the top ten radio metros; Nassau-Suffolk, Middlesex-Somerset-Union, Riverside-San Bernardino
According to the June 2007 PPM radio ratings in Houston, Friday had the largest average quarter hour radio audience among persons, age 6 and older.