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URBAN

Arbitron Moves Up Start Date for Cell-Phone-Only Sampling in Diary Markets

Kevin Ross
50 diary markets to receive cell-phone-only sampling in Spring 2009; Company introduces 18-54 sample benchmark in diary markets NEW YORK; October 2, 2008 "“ Arbitron...
URBAN

Arbitron plans cell-phone-only sampling in 125 diary market

Kevin Ross
Arbitron plans cell-phone-only sampling in 125 diary markets starting Fall 2009 Company also plans to redirect incentives from older to younger households in all markets;...