Last week, Spotify purchased podcast producer Gimlet Media, and has doubled down on podcast producer acquisitions this week by acquiring podcast production platform Anchor. The Gimlet deal is estimated at around $230 million, and both deals are expected to close in the first quarter.
Spotify co-founder and CEO Daniel Ek has commented on the news:
“These acquisitions will meaningfully accelerate our path to becoming the world’s leading audio platform, give users around the world access to the best podcast content, and improve the quality of our listening experience as well as enhance the Spotify brand… We are proud to welcome GIMLET and ANCHOR to the SPOTIFY team, and we look forward to what we will accomplish together.”
Anchor CEO Michael Mignano has also commented on this week’s news:
“We are incredibly excited to introduce ANCHOR’s industry-best podcasting tools to SPOTIFY’s massive user base as we continue our journey, now with even greater resources… We look forward to continuing to empower creators all over the world to build an audience, generate revenue, and most importantly, have their voices heard.”