The exclusive agreement expands on the existing partnership between the two companies in each of these markets.
“Since launching our ad-supported businesses in France, Germany, and The Netherlands, Targetspot has been a great partner, helping us make it easy for advertisers locally to connect with our young, influential audience who are passionate music lovers,” said Michael Weissman, Chief Operating Officer, SoundCloud. “This new exclusive agreement continues to provide advertisers Targetspot’s best-in-class experience when purchasing SoundCloud’s advertising inventory, and helps us continue to grow in these markets.”
“Together, SoundCloud and Targetspot have a great and successful history and we are very pleased to broaden this partnership. As a leader in audio, SoundCloud is an invaluable brand being the only creator-driven ecosystem in the music streaming category. Combined with our leading expertise and innovating technology in digital audio advertising, it is the perfect match for advertisers!”, states Erik Portier, Chief Revenue Officer.
Available as of March, advertisers in France, Germany and The Netherlands can access SoundCloud’s audio and video inventory programmatically and directly, exclusively through Targetspot.