Home URBAN SKYY ® Vodka Unveils “Be Part of the Art” Campaign Featuring Hip-Hop...

SKYY ® Vodka Unveils “Be Part of the Art” Campaign Featuring Hip-Hop Visionaries

theo londonFollowing years of creating some of the most memorable and iconic images in advertising history, SKYY ® Vodka, the number-one selling domestic super-premium vodka in the U.S., announced today the launch of its advertising and social media , titled “Be Part of the ,” to support new SKYY Infusions ® Moscato Grape, the first-ever Moscato grape infused vodka available in the US.

The SKYY Infusions Moscato Grape “Be Part of the Art” campaign begins today with television advertising and online activations which reflect multiple facets of modern hip-hop culture and nightlife. The cutting-edge television commercial features a collaboration between hip-hop artist, ; leading music video director, Anthony Mandler (who previously directed 16 of Rihanna’s career-making videos, as well as Jay-Z’s “Run This Town,” The Killer’s “When You Were Young,” and numerous commercials for brands including Nike, Samsung and Motorola); and award-winning artist, Kadir Nelson (American artist whose works have been exhibited in major national and international publications, art galleries, museums and on the cover of Michael Jackson’s album “MICHAEL”). The commercial was produced by Believe Media.

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Hassahn is no stranger to the power of words. Just as Lebron took his talents to South Beach, the Chicago native has taken his talents to Hollywood and beyond. His ability to manipulate the English language has led to a career using his gift. He currently writes songs for TV/Film; he has co-written a book alongside Dr. Kerby T Alvy Ph.D; Hassahn produced and wrote DEMOs documentary film, and of course he scribes for Radio Facts on the daily.

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