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The Series Debut of “Being Mary Jane” Starring Gabrielle Union Attracts Over Five Million Viewers for Its Premiere Night

beingmaryjaneTV put some money into this show and you can tell! I had the opportunity to attend a private viewing of the original film/pilot and I knew from the moment I saw it that this show had huge potential if they could get the following.

The first original scripted drama series for BET Networks “BEING ” starring GabrielleUnion is now the #1 original drama series debut on ALL for the 2013-2014 season among Adults 18-49 & Women 18-49.* The premiere airing drew in 3.3 Million total viewers (P2+) from 10-11 p.m. EST on Tuesday night, January 7. It was followed by an encore performance from 11 p.m.-12 a.m. EST which also brought in 1.8 Million total viewers (P2+).

The initial airing of “BEING MARY JANE” left a lasting impression on social media. The official hashtag #beingmaryjane trended No. 1 in the U.S. and worldwide during the premiere telecast (source: Trendinalia) and reached a unique audience of 1.71 MM people while generating 12.48 MM (source: Nielsen SocialGuide). Following the , Instagram saw nearly 20,000 posts with the official hashtag #beingmaryjane. The “BEING MARY JANE” Facebook page reached over the 555,000 mark and created over 6.1 MM impressions on the January 7 series premiere day. (source: Facebook insights) In addition, on premiere day, traffic to BET.com grew 35% year over year. The day of show page views and visits to the “Being ” show content more than doubled the traffic seen during the 2013 Movie Sneak Peek.


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