ReverbNation announced that they have formed a strategic relationship with Hitcher Music, the highly respected boutique music services firm, to generate film, television, video game and advertising opportunities for key artists on the ReverbNation roster. The announcement falls quickly on the heels of other significant strategic relationships ReverbNation has recently established, including alliances with Sentric Music for music publishing and sesac for performing rights representation.
Under the agreement Hitcher Music will exclusively represent a select number of CONNECT artists, members of ReverbNation’s newly launched artist development incubator, to create film, television, video game and advertising opportunities for their music. The CONNECT program develops promising artists in the ReverbNation community who are identified through the company’s proprietary curation-at-scale capability.
Founded by film and television executive Joe Rangel, Hitcher Music specializes in licensing, music supervision, marketing and original music production. The company represents a wide variety of major and independent artists, labels, publishers and management companies around the world.