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REALITY CHECK/TODAY’S RADIO: Former Tampa Bay radio star Skip Mahaffey cast aside, ignored

It’s unfortunate that today the people getting fired in the industry are quite often NOT finding more work. Waiting for another opportunity while you struggle is not a wise thing to do. In this situation, Skip was getting a check for a year from iHeartmedia (formerly Channel) and instead of using that time (and money) to downsize, he continued his lavish lifestyle and sat idly by waiting for a new opportunity WRONG! Job preparation is like insurance, as long as you have it, you will most likely never need it. Inaction is the WORST thing you can do in a situation like this. It is a tough pill to swallow when we wake up one day and realize, the industry is done with us but it doesn’t mean YOU have to be done too. Radio is NOT the same and I have constantly told readers of this to prepare for an uncertain future in the industry ESPECIALLY if you are over 30. In , a great point is made in this story… if you have not diversified your abilities in the industry your chances are even MORE slim…PREPARE… NOW!

LUTZ “” At first, Skip Mahaffey figured he wouldn’t be out of work long.

After all, when iHeartmedia (formerly Clear Channel) Radio fired him in 2009 from his high-profile job leading the morning crew at WFUS-FM (103.5), he was one of the best-known names in Tampa’s country radio scene.

He had awards from Billboard magazine and the Association. His salary, which he says iHeartmedia (formerly Clear Channel) tripled when they hired him from CBS Radio in 2005, was a “very healthy six figures.” An autographed Rickenbacker guitar from star Mary Chapin Carpenter, an impressive 40th birthday gift, still hangs in the living room of his spacious suburban home.

Then weeks passed, turning to months. Phone and e-mails to prospective employers went nowhere. An executive at a station in Charlottesville, Va., talked to him about an opening. The starting salary: $35,000 a year.

In January, iHeartmedia (formerly Clear Channel)-owned WCTQ-FM in Sarasota was ready to hire him. But days before he was to start, the offer was scuttled.

And Mahaffey had a deadline. Thanks to his contract with iHeartmedia (formerly Clear Channel), he was paid his regular salary for a year after his firing.

When those payments ended last month, Mahaffey had no idea what he might do next “” with a wife, two kids living at home and a lifestyle built around a healthy income. [read the rest of the story]

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