New York, NY (September 27, 2013) – New York Market Radio (NYMRAD) unveiled NextRadio, the industry initiative to make FM broadcast radio available on mobile phones via a pre-loaded, downloadable app. The event took place yesterday during Advertising Week at the Times Center in New York City. The game-changing FM radio mobile platform eliminates the costly data-usage fees associated with mobile streaming and features: a buy-button for purchases and coupons, hyper-local geo-targeting advertising opportunities, two-way listener interactive elements, and more.
One of the most talked about events at this year’s Advertising Week, the NextRadio panel was moderated by David Pogue, Technology Columnist at theNew York Times, and included: David Owens, Vice President, Product, Sprint Corporation; Paul Brenner, Senior Vice President & Chief Technology Officer, Emmis Communications; Joel Klaiman, Executive Vice President & General Manager, Columbia Records; and Joe Riccitelli, Executive Vice President & General Manager, RCA Records.
A ground-breaking arrangement with Sprint led by Jeff Smulyan of Emmis Communications marks the first time a U.S. wireless carrier is making FM broadcast radio accessible on a broad array of its devices.