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NIELSEN: Top Audio Formats of 2013

As the year draws to a close it’s time to reflect on the format preferences of radio listeners in the U.S., where more than 90 percent of Americans use the medium on a weekly basis.

In 2013 we have seen grow among younger listeners and set all-time highs for audience shares across the 48 Nielsen (PPM) markets; (Pop CHR) mature by increasing its listening in the 25-54 demographic; spoken word (News/Talk and Sports) made a big rebound during the fall; and both and Hot Contemporary had banner years—among their best ever.
TOP 10 AUDIO FORMATS OF 2013 (PERSONS 6+)
Rank
Format
P6+ SHARE
1.
News Talk Information
9.3%
2.
Pop Contemporary Hit Radio
8.2%
3.
Country
7.8%
4.
Adult Contemporary
7.7%
5.
Hot Adult Contemporary
5.5%
6.
Classic Hits
5.3%
7.
Urban Adult Contemporary
5.0%
8.
All Sports
4.3%
9.
Classic Rock
4.3%
10.
Mexican Regional
3.9%

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