Home Music Industry News NIELSEN REPORT: With 67% Growth in Business Startups and 64% of High...

NIELSEN REPORT: With 67% Growth in Business Startups and 64% of High School Grads Going Straight to College

NIELSEN REPORT: With 67% Growth in Business Startups and 64% of High School Grads Going Straight to College, “Black Girl Magic” and Brand Loyalty is Propelling Total Black Buying Power Toward $1.5 Trillion by 2021

Nielsen’s seventh annual report in its , African-American Women: Our Science, Her Magic, paints a portrait of Black women as trendsetters, brand loyalists and early adopters whose preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021. (PRNewsfoto/Nielsen Holdings plc)

Nielsen’s seventh annual report in its Diverse Intelligence Series, African-American Women: Our Science, Her Magic, paints a portrait of Black women as trendsetters, brand loyalists and early adopters whose preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021. (PRNewsfoto/Nielsen Holdings plc) Nielsen’s seventh annual report in its Diverse Intelligence Series, African-American Women: Our Science, Her Magic, paints a portrait of Black women as trendsetters, brand loyalists and early adopters whose preferences and brand affinities are …
WASHINGTON, Sept. 21, 2017 /PRNewswire/ — African-American women’s consumer preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021, according to African-American Women: Our Science, Her Magic, a Nielsen report released today. Self-made and self-reliant, the number of businesses majority-owned by Black women grew 67% between 2007 and 2012, more than all women combined. The latest U.S. Census figures show African-American women have majority ownership in more than 1.5 million businesses with over $ billion in sales.

In Nielsen’s new Diverse Intelligence Series report, the global performance management company paints a portrait of Black women as trendsetters, brand loyalists and early adopters who care about projecting a positive self-image. They are playing an increasingly role in how all women see themselves and influencing mainstream culture across a number of areas, including fashion, beauty, television and music. Young, independent and 24.3 million strong, Black women comprise 14% of all U.S. women and 52% of all African-Americans. Relatively young with an average age of 35.1 years (versus 42.8 for non-Hispanic White women and 39.4 for all women), they have enjoyed steady growth in population, incomes and educational attainment. Sixty-four percent enroll in college right out of high school and 23% over age 25 have a bachelor’s degree or higher (up from 18% in 2005).

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