THIS THURSDAY ON A NEW CHANNEL TARGETING US HISPANICS
January 10, 2012 (MIAMI, FL) – National Latino Broadcasting, LLC (NLB) announced today that Cristina Radio will officially go on the air Thursday, January 12, 2012. The channel, which has been built around talk show icon Cristina Saralegui and whose main target will be the multi-generational US Hispanic, is part of a two-channel agreement with Sirius XM Radio.
In May 2011, NLB signed the media mogul to an exclusive radio contract which opens a new phase in her career and marks her satellite radio debut. Cristina Radio will benefit from her extraordinary on-air personality, and her unique vision and experience will shape the programming’s overall look and feel. Saralegui’s distinguished career and entrepreneurial initiatives have made her a household name. Her ground-breaking program, El Show de Cristina, (The Cristina Show), still remains the most successful Spanish-language talk show in television history. Last October, Saralegui made her much-anticipated return to television with Pa’lante con Cristina, a two-hour weekly variety/talk show airing Sunday nights at 7:00 pm ET on Telemundo.
“During her illustrious career spanning broadcast and print, Cristina has made history and has made giant strides for Hispanics worldwide,” said Nelson Albareda, President and CEO of NLB. “I have no doubt that her latest endeavor will prove just as successful. Cristina Radio on SiriusXM channel 146 will not only have a very positive impact on media in this country but, more importantly, will help our communities in a very significant way through compelling and topical programming.”
Cristina Radio, which will air on SiriusXM channel 146, will offer listeners a wide variety of programming 24/7. Its programming roster includes: an innovative interactive morning talk show; CUERPO Y FIGURA, nutrition and fitness; DR. MARITZA FUENTES”¦CONTIGO, health news; QUERER ES PODER, personal motivation; ANIMANÃA, for pet lovers; RUMBO AL Ã‰XITO, stimulating business growth; AUTOS 0-60, automobiles; AL GUSTO, cooking; ACCESO LEGAL, legal advice; and CRISTINA ENTRE AMIGOS, a weekly one-hour live broadcast hosted by Cristina herself addressing social issues. Cristina Radio is also developing several programs that will cover political issues, current events and lifestyle choices.
“I’m thrilled about launching Cristina Radio on SiriusXM. I look forward to creating programming that will entertain, inform and uplift. As for my weekly one-hour live broadcast, Cristina Entre Amigos, I’m excited to be able to talk with listeners about the issues that affect us all in what I hope will be a fun and informative manner,” said Cristina Saralegui.
In April 2011, NLB was selected by Sirius XM Rad to lease two channels on a long-term basis to air on each of the Sirius and XM satellite radio platforms. Cristina Radio is the second channel from the media entity on SiriusXM; En Vivo, a music channel featuring a mix of top-charting Latin hits and live performances, will also launch this week.
Through its family of channels, NLB will offer listeners a wide array of 24/7 programming on a variety of subjects that include news, entertainment, music, and political issues. Its unique platform of relevant and innovative topics will offer SiriusXM listeners inspirational and compelling information daily, fulfilling a niche which has remained untapped in satellite radio until now