Eleven executives representing Condista, Comcast, Dish, Fox Broadcasting, Fox Hispanic Media, Sesame Workshop, SMG/Tapestry, Telemundo, TV One, Univision and Verizon within the fields of advertising, programming, marketing, digital and pay television have been named as the members of the first-ever class of winners of the Multiethnic TV Leadership Awards to be presented by Broadcasting & Cable and Multichannel News at the NY Hilton Hotel on Wednesday, April 17 th, 2013, during a Luncheon Ceremony.
The Awards celebrate the viability of the multiethnic television business and will honor 11 outstanding executives for their noteworthy role in the growth of the industry.
Judging was based on an independent scoring process by an esteemed group of judges including Ruma Bose, an entrepreneur and author of the best-selling book “Mother Teresa: CEO;” Eduardo Caballero, Founder and Chairman of Caballero Spanish Media; Carmen DiRienzo, who served as the founding president and CEO of V-me television network; and Ola Mobolade who authored the book “Marketing to the New Majority” as well as a selection of editors from the presenting publications.
There were two categories with tie scores; therefore multiple executives will receive the honor. The winners are:
Group A. Leaders in Advertising & Marketing:
Marketing Executive: (This category had a tie, thus there will be two recipients)
Chiqui Cartagena, Vice President, Corporate Marketing, Univision Communications
Alfredo Rodriguez, Vice President of Marketing, Dish Network
Advertising Sales Executive: Tom Maney, EVP Ad Sales, Fox Hispanic Media
Account Management or Media Executive: Lia Silkworth, EVP, Managing Director, SMG/Tapestry
Group B. Leaders in Programming Distribution & Technology :
Pay TV Programming Executive: Michelle Webb, Executive Director – Content Strategy & Acquisition for Verizon FiOS
Distribution or Affiliate Sales Executive: (This category had a three-way tie, thus there are to be multiple recipients)
For Group Distribution; Jorge Fiterre, Partner, Condista
For Cable Network Distribution; Michelle Rice, EVP of Affiliate Sales and Marketing, TV One
For Broadcast Distribution; Inae Wilson, SVP Broadcast Distribution, Fox Broadcasting Company
Executive at a Digital Media Provider or Technical Supplier: Erica Branch-Ridley, Vice President, Executive in Charge of Production, Sesame Learning, Sesame Workshop
Group C. Leaders in Management:
Network Executive: Emilio Romano, President, Telemundo Media
Pay TV Provider Executive: Ruben Mendiola, Vice President and General Manager of Multicultural Video Services, Comcast Cable
Louis Hillelson, Group Publisher of Broadcasting & Cable and Multichannel News, said, “We are proud to have this opportunity to honor these 11 distinguished leaders. There were so many worthy candidates, which reflects the overall growth and sustainability of this business category.” He continued, “The Awards Luncheon is an exciting opportunity for the entire television community to collectively recognize the combined and individual efforts that have gone into successfully building the business of Multiethnic Television.”
The Awards Luncheon is preceded by a Morning Program which will include three keynoter interviews featuring Debra Lee, Chairman and CEO of BET Networks; Ruben Mendiola, VP and GM for Multicultural Video Services at Comcast and Dave Shull, Executive Vice President and Chief Commercial Officer of DISH. In addition, there will be three roundtable discussions featuring other leaders in advertising, programming and promotion of Multiethnic TV. The Morning Program opens at 8 a.m. and is followed by The Multiethnic TV Leadership Awards Luncheon and Ceremony at 12:15 p.m. All activities will conclude at 2 p.m.
The Multiethnic TV Leadership Awards Luncheon and Morning Program is being produced by the Schramm Marketing Group, a New York City-based marketing, promotions and event production firm with specialties in promoting television, sports, not-for-profits and technologies targeted to multiethnic audiences.