Kizart Media Partners Managing Director Sherman Kizart will be a panelist at an important session at RADIO INK’s Hispanic Radio Conference in Miami, March 12 & 13, 2019.
The session concerns the FAIR PLAY CHARTER created to rid the ad industry of No Hispanic Dictates and No Urban Dictates along with any discriminatory advertising practices. The conference will attract numerous multi-cultural media experts and will be held at the Intercontinental at Doral Miami.
The 4A’s in cooperation and direction with Kizart Media Partners launched the FAIR PLAY CHARTER last February. The FAIR PLAY CHARTER was created by Steve Williams, Chairman of the American Advertising Agency Association (4As) Media Leadership Council. The session will examine how the charter has impacted Hispanic and Urban radio since it was implemented.
The RADIO INK Hispanic Radio Conference will bring together media buying agency executives including: Jennifer Hungerbuhler, EVP/Local Broadcast Buying, Carat; Karina Doboro, Managing Director/ Multicultural, Horizon Media; Ronald Mendez, Managing Partner/ Multicultural, Group M; Rick Ramos, SVP/Business Development, Katz Radio Group; in addition to Sherman Kizart of Kizart Media Partners. They will discuss significant progress over the past year between media agencies and Hispanic broadcasters.
Kizart says, “It has been a privilege to work with the 4A’s executive leadership team, their Media Leadership Council, and the Hispanic Media Coalition (Univision, Entravision and SBS) to develop Fair Play and work toward creating equal-opportunity access and equal consideration for all media. The 4As executive leadership team and Media Leadership Council in partnership with the Hispanic Media Coalition have been working diligently over the past year to level the playing field for Hispanic media.”