With more than 2.5 million streams, Kane Brown’s Experiment has set a brand new U.S. record on Apple Music for the largest debut of a Country album in the first 24 hours of release.
Brown’s highly-anticipated new album released Friday, November 9, and has already spurred media praise from the likes of Rolling Stone [“Experiment …proves why Brown has become one of the genre’s hottest up-and-comers”], The Tennessean[“with his new album, Experiment… is about to become inescapable, arguably changing the future of country”],TIME Magazine [“Brown proves he’s got the range to stick around”], Sounds Like Nashville [“Experiment finds the breakthrough star branching out sonically and lyrically, taking command of his voice, whether bravely facing adversity or expressing sincerity…”]
No stranger to Apple Music, Brown’s 2016 breakout single “Used to Love You Sober” was heavily featured on playlists throughout the service, and he was the very first country artist to be played around the world on Apple Music’s Beats 1. He is also a frequent staple on Apple Music’s top country playlists including Country Wide and The A-List: Country, and his Essentials Playlists continues to grow in popularity.
On November 1, a week ahead of the album release of Experiment, Apple Music hosted an exclusive one-night-only performance for Kane Brown fans at 12th and Porter in Nashville, where Kane premiered brand new music from Experiment, and invited fans into his world with and advance screening of Apple Music Presents: Kane Brown – Experiment. where he opens up about his humble and difficult beginnings, his ongoing battle with the fame monster, and how it feels to find both success and passion in the same place; music.
The three-time American Music Awards winner Kane Brown will appear on “The Voice” Tuesday, November 12 on NBC and “Jimmy Kimmel Live!” on the outdoor stage Wednesday, November 13, following the CMA Awards broadcast on ABC. Next week, he will appear on “Macy’s Thanksgiving Day Parade” on Thursday, November 22 on NBC.
Brown’s sophomore release, Experiment, is the follow-up to his multi-week chart-topping Platinum-certified RCA Nashville/Zone 4 debut album. It is produced by multiple-award winner Dann Huff and features 12 tracks, 11 of which the country star co-wrote including the Top 5 Gold-certified “Lose It.”