Quantcast
Radio Facts
Home » BLOG » J Balvin Will Be The Face Of Guess’ New 2019 Campaign
Industry

J Balvin Will Be The Face Of Guess’ New 2019 Campaign

radiofacts.com

Earlier today, Nov. 15, Guess announced that multiple Grammy Award Winner will be the ’s Spring 2019 campaign face. The collection will be the Vibras capsule collection.

Balvin is very excited to be the face of the brand. He believes that it would be a perfect fit for his style and that fans would be just as excited as he is. Guess has also worked with the artist by bringing the world into some of his tour merchandise for the VIBRAS tour. This campaign will bring their partnership to a new level.

The director of brand partnership for Guess, Nicolai Marciano, explained that the whole J Balvin collection is about vibes. Vibes translates in Spanish to vibras. He knew that the partnership would be perfect because Guess has a big Latin fanbase and Balvin is one of the biggest artist in the world. This partnership would extend Guess global retail platform and connect with fans beyond music.

The images of the campaign are set to release in the middle of January of next year. The images will be released on Guess’ online and social platforms, stores and magazines ads.

Balvin is a reggaeton artist from Medellín, Colombia. He has quickly risen to the top with eleven #1 Latin singles, more than 50 million social media followers, and over 10 billion total YouTube views. Balvin currently has the most nominations for this year’s Latin Grammy.


Related posts

Career Opportunity – Midday Air Talent – WLIF-FM Baltimore

Michael Mitchell

Why Viral Video of Black Father Beating Daughter is Abuse

Kevin Ross

The American College of Financial Services to Host 14th Annual National Conference of African American Financial Professionals

Michael Mitchell

Netflix Cancels “She’s Gotta Have it”

Kevin Ross

iHeartMedia Denver’s KOA NewsRadio Announces the Debut of the New “Broncos Country Tonight”

Michael Mitchell

2019 NAB Marconi Radio Award Finalists Announced

Michael Mitchell

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

6 Shares
Share6
Tweet
Share
Pin