Home URBAN Is the Black Church Failing the Black Community?

Is the Black Church Failing the Black Community?

20130627-142913When you talk to urban radio programmers about the black church, the first thing that probably comes to mind are the horrific broadcasts that many black churches would do every Sunday on local radio stations. They insisted on buying the time and using it for what seemed like a long boring infomercial that became unbearable after the first 2 minutes of what seemed like eternity. The church would often desecrate the station’s brand with flat singing, boring preaching and a LOT of dead air. Unfortunately, what the black church wanted most was what they often got the least of, new members. Those broadcasts would do more to scare people off then make them attend and most of those churches are still struggling today. Then the concept of marketing for the church kicked in and they did something right. Younger more appealing preachers started popping up from everywhere and they were excellent in their craft and more marketable to the community.

Over the years, we have seen the black community divide into more subcultures but one thing remains constant… there will always be people in the black community who will go to church no matter what and while we have seen massive explosions in many of the subcultures in the black community the greatest one is in the black church. It seems that the church has not only become a business but also a competition. The mega churches are often very political: accepting massive donations from celebrities and obtaining grants and funding coupled with boards that have specific guidelines that often dictate what the preacher is allowed to discuss. The mega churches have the best preachers, the best singers, the greatest amount of members, the biggest churches and the greatest influence but besides helping members develop greater hope and faith, what is the church doing for the black community as a whole?

Many of the mega preachers write books, make appearances and tour the country garnering millions like major singers and rappers do, to hold conferences and to promote their brand to a greater audience. However, many of the black churches, no matter the size, still fall short on many opportunities to help the black community and it’s members prosper for better health, wealth and preservation of the wishes of past great leaders. There are certain things most preachers will NEVER discuss or encourage the black community to address: Gangs, AIDS/HIV, Addiction and the disproportionate amount of black men in the prison system and they will often use the Bible as a backdrop for their reasons not to address or to attack these issues but is it also funding and the conservative members on their boards that (Click “Next” above or below to read the rest of the story)

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Kevin Ross: Radio Facts CEO with over 20 years experience in the Industry. Ross is a former radio Program Director and Radio Jock. You can contact him by clicking the "Contact Us" button in the menu bar.


  1. Your article seems slanted towards what the mega churches and pastors do. MOST black churches do NOT have “Preachers walking in with $5000 suits and luxury cars.” Most are struggling to pay bills just like their congregations. Most do try to go out into the community and do what they can for the few people they can touch, without much fan fare. As far as broadcasting, don’t confuse MegaChurch Televangelists with local broadcasting on radio and cable access. Chicago was rich in great local broadcasting, unlike what you described in your opening paragraph. The real black church that most people is not the polished studio version, that you seem to want to hear. There are program gaps, sometimes off singing, and sometimes mistakes. But yet those are REAL people, not professionals, and its authentic. Your article, like most articles written on the black church, lack any depth of the vast experience in the black church and seems to rely on anecdotes of a few mega pastors. Much like award shows, that if you believed them, you’d think the only black gospel singers in the country were Yolanda Adam, Donnie McClurkin, and Kirk Franklin..

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