iHeartMedia, which reaches 91 percent of the U.S. Hispanic population on a monthly basis — more Hispanics than any other media company — announced On the Move with Enrique Santos, its hallmark English language Hispanic targeted content initiative that complements its already successful Spanish-language Hispanic offerings. Today, 53 percent of the Hispanic population in the U.S. are primarily Spanish-language first households and 43 percent are primary English-language households, and iHeartMedia will now deliver to both at scale across broadcast and digital platforms.
On the Move with Enrique Santos is the first English-language radio program to feature Hispanic broadcast powerhouse Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino, iHeartMedia’s new Hispanic platform. The new two-hour music-intensive Contemporary Hit Radio (CHR) weekend program features what’s hot and moving in music, entertainment, lifestyle and current events targeted to the Hispanic community. On The Move With Enrique Santos will originate from Miami and debut the weekend of April 15 on more than 100 iHeartMedia stations nationwide, including: WKTU-FM/New York, KIIS-FM/Los Angeles, WKSC-FM/Chicago, KYLD-FM/San Francisco, KHKS-FM /Dallas-Ft. Worth, WIHT-FM/Washington, D.C., WWPW-FM/Atlanta, WIOQ-FM/Philadelphia, WXKS-FM/Boston and WHYI-FM/Miami. The program will be available on iHeartRadio, iHeartMedia’s all-in-one digital music, podcasting and live streaming radio service and will also be nationally- syndicated by Premiere Networks.
In September 2016, iHeartMedia joined forces with Santos to develop iHeartLatino, an unprecedented Hispanic multi-platform initiative building on Santos’ unparalleled profile within the Latino community and leveraging iHeartMedia’s reach of more than a quarter of a billion listeners monthly. Recognizing the increased importance and size of the U.S. Hispanic populations, both Spanish- and English-speaking, the new iHeartLatino division aggregates iHeartMedia’s vast portfolio of Hispanic targeted programming and content across multiple platforms – broadcast, digital, social and live events.
As one of the most popular Hispanic radio hosts in America, Santos has built an enthusiastic following and connection with his audience. In addition to the new weekend show, Santos will continue to anchor iHeartMedia’s Spanish-language station TÚ 94.9 with his top-rated program for Spanish-speaking audiences and nationally syndicated weekday morning show Tu Mañana con Enrique Santos, which broadcasts weekday mornings from 6 -10 a.m. local time. More information is available here.
“The Hispanic culture plays a critically important role in America today, and we take great pride in serving that community as well as helping our advertisers reach such an important audience,” said Bob Pittman, Chairman and CEO of iHeartMedia. “The addition of this new English-language program adds a new dimension and immediate scale which no other outlet can match and is unique to iHeartMedia.”
“I couldn’t be more thrilled to partner with iHeartMedia to bring this exciting, first-of-its-kind, new program to audiences across the nation,” said Santos.