In the city of Chicago, there is a school located in the heart of the South Side on 7927 S Honore St. This school named after famed African-American composer and pianist, Scott Joplin is a shining example of what education and dedication looks like. Thanks to principal Alene Mason and her awe-inspiring staff, Scott Joplin Elementary School is a true glimmer of hope on the south side of Chicago. I’ve had the pleasure of walking these illustrious halls as a guest speaker on career day and I can confirm there is a certain magic that resonates throughout the building and beyond. While the staff and students are responsible for creating that feeling, iHeartMedia Chicago has played a significant role in enhancing that aforementioned magic.
HeartMedia Chicago and 107.5 WGCI, Chicago’s No.1 Station for Hip-Hop & R&B, made a year-long commitment to Scott Joplin Elementary School to develop a music program for its students.
Studies show that students engaged in music programs outperform their peers on every indicator: grade-point average, graduation rate, ACT scores, attendance and discipline referrals. Since this powerful partnership came into fruition, Scott Joplin has added to their highly decorated legacy. If you ever have the opportunity to meet Alene Mason, she sings the praises of WGCI and iHeartMedia for the efforts.
Just as they did for the school, iHeartMedia Chicago recently announced the introduction of 21 new community partners and unveiled this year’s community partnership theme – “Education Unlocks the Future” – during the iHeartMedia Chicago Community Partnership Networking Luncheon, where Chicago’s business and community leaders, and community partners were invited to attend at the iHeartMedia Chicago offices.
“We were honored to host this networking luncheon, which included a tour of our studios, resulting in even more collaborative partnerships and opportunities to showcase the great work of our partners,” said Angela T. Ingram, Senior Vice President of Communications for iHeartMedia Markets Group’s Chicago Region.
“iHeartMedia Chicago radio stations are the foundation of the community,” said Matt Scarano, President of iHeartMedia Markets Group’s Chicago Region. “Our team works tirelessly everyday to deliver unprecedented service to our listeners and advertisers by fulfilling our commitment to create awareness about available services and resources in the Chicagoland community.”
iHeartMedia Chicago has adopted an interview process for nonprofits interested in receiving in-kind media that allows for more collaborative partnerships. iHeartMedia Chicago relies on its Local Advisory Board, a group comprised of 53 iHeartMedia Chicago executives and leaders in the local community, government and education system to help guide their support of community organizations. The Local Advisory Board, established in 2004 in conjunction with iHeartMedia Chicago, has developed various community programs and support a range of issues like education, voter registration, health awareness, volunteerism, women’s issues and leadership.
“iHeartMedia Chicago supports a diverse array of community partners and causes, which exemplifies its commitment to improving, strengthening and having a positive impact on the lives of Chicago residents,” said Karen Volkman, The Ad Council Midwest National Accounts Director and Charter Member of the iHeartMedia Chicago Local Advisory Board.
During the luncheon, iHeartMedia Chicago’s partnership with Scott Joplin Elementary was highlighted. The stations raised over $37,000 through donations from concert ticket sales, branded merchandise store, and a radiothon. iHeartMedia Chicago also redesigned the school’s logo and secured the donated services of Live Art International to paint a mural of Scott Joplin in the new music room. The partnership has been featured twice on NBC5 Chicago’s “Making A Difference” segment.
iHeartMedia Chicago’s 2018 community partners all fall under the education-themed umbrella of music, literacy, health, financial, employment and entrepreneurship. The partners include: North Lawndale Employment Network; College Board; Chicago Children’s Choir; Chicago Urban League; Cara Chicago; Open Books; Lurie Children’s Healthy Communities; Embarc Chicago; After School Matters; Gift of Hope; LifeSource; Eden Garden Place Nature Center; Ladies of Virtue; Latino Policy Forum; Journey’s Dream; Chicago Youth Programs; 100 Black Men of Chicago; giveNkind; Dress for Success; Kids Off The Block and Scott Joplin Elementary School.
“iHeartMedia Chicago is providing a terrific platform for Chicago Youth Programs to engage the Chicago community of givers, whether they be volunteers, donors, or potential board members, the impact of such we cannot even begin to quantify,” said Cinaiya Stubbs, Chicago Youth Programs Executive Director.
Chicago has donated significant on-air and digital airtime to these organizations across its cluster of stations: 107.5 WGCI-FM, 103.5 KISS-FM, V103, Inspiration 1390 AM, 93.9 THE LITE and BIG 95.5.
“We are a small organization, but we impact hundreds of girls in Chicago,” said Jamila Trimuel, Ladies of Virtue Founder & CEO. “Sometimes our efforts may go unnoticed because people are not aware of the work that we are doing. We now get to tell the community what we do and people will know we exist; we can recruit volunteers and supporters to help our girls.”