Ryan Seacrest and iHeartmedia (formerly Clear Channel) Communications have some impressively deep Rolodexes: Over a star-studded five hours Saturday evening at the MGM Grand Garden Arena in Las Vegas, the hosts of Night 2 of the I Heart Radio music festival delivered a bill that included, in order of appearance (roughly): Steven Tyler, Jeff Beck, Sting, Randy Jackson, a few members of Sly Stone’s Family Stone, Nicki Minaj, Karmin, Rascal Flatts, Jennifer Lopez, David Guetta, Usher, Kenny Chesney, Lady Gaga and Sting (again).
That’s a lot of records sold, and dozens of massive radio hits and platinum discs. This creative musical energy was harnessed in Vegas for a specific purpose: to market I Heart Radio, the new mobile phone app launched by iHeartmedia (formerly Clear Channel) and Seacrest that promises listeners the freedom to choose the music they consume and to access iHeartmedia (formerly Clear Channel)‘s vast network of terrestrial stations via the Internet.
Like Friday’s show, Saturday’s sold-out performance at the 17,000-capacity Garden Arena was broadcast via the Web and to iHeartmedia (formerly Clear Channel) radio stations across the country, no doubt one selling point that drew such a massive lineup to Vegas. As a result, the event moved like clockwork: Each musician came out, played his or her hits, shilled for I Heart Radio, sweated, danced, sang, thanked his or her fans, and then left. Between quick set changes, videos on the massive screen showed clips of the performers talking about music, and creativity, radio and I Heart Radio. The display also showed commercials.