For more than a decade Harvey’s show has been in urban radio national syndication and has been the catalyst that has opened the door for many more successful projects for Harvey and his former business partner. While segments of his show, like Nephew Tommy’s prank calls, are hilarious a massive void for fresh perspectives has swept over the urban radio industry, often cited as already being over saturated with syndicated shows in comparison to other formats.
While traveling around the country over the last few weeks, I am amazed and disturbed at the young black radio talent relegated to part-time or shift positions that do not allow them to shine and grow. As a former programmer, I find it unfortunate that they are stuck and that their dreams may never be realized because they can’t get on to do mornings which is a radio station’s most prized time slot. Unfortunately, Steve Harvey and his morning show are one of the main reasons.
The radio cycle works in succession for the most part. Jocks start off doing part time and work their way up to mornings which is the most coveted position on the air before becoming a radio programmer.
Over the last two decades, there have been very few new programmers in the urban radio arena which is great for seasoned programmers but it is also a cycle that has been interrupted by too many syndicated shows. We’re losing a lot of young great talent who could bring so much more to the table as they are losing interest because there is no room for them to grow and do mornings in their respective markets. This has greatly hurt local urban stations especially when local news, politics, community concerns, sports or events and local areas of interest would benefit from further exploration on a local morning show. Also, the best connection between the local audience and the station is made during the morning show.