IHEARTMEDIA BOSTON NAMES HISHAM FAYED DIRECTOR OF MARKETING
BOSTON – July 8, 2019 – iHeartMedia Boston announced today that Hisham Fayed has been named Director of Marketing, effective July 8. iHeartMedia Boston has a strong cross-platform presence and includes a number of iconic brands and franchises, both broadcast and digital, encompassing eight stations comprised of music, talk and news formats.
As Director of Marketing, Fayed will work closely with the promotions, events, sales and programming teams in developing and executing marketing plans for the Boston market’s iconic music brands including Kiss 108WXKS-FM, JAM’N 94.5WJMN-FM, 101.7 The BullWBWL-FM, 100.7 WZLXWZLX-FM, and The New 97.7WKAF-FM. He will oversee marketing efforts and identify opportunities to increase brand awareness, and increase revenue. Fayed will report to Adam Ralston, Vice President of Marketing for iHeartMedia Boston.
“Hisham has a proven track record of impactful marketing campaign creation and execution in Boston,n.” said Ralston. “We are thrilled to add him to this our superstar marketing team and we know he will contribute to our brands’ ongoing success.”
With over ten years of brand management and marketing experience, Fayed is a Boston radio marketing veteran with stints at WTKK WTKK and WBQT WBQT, where he contributed to the launch of both the latter station’s. being part of the team that launched the latter. He began his career at STATION OR COMPANY WXRV and is a graduate of SCHOOLFranklin University.
iHeartMedia is the leading media outlet in the Boston market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 125 130 million registered users.