G Herbo released “Red Snow” the first single off his highly anticipated debut album, Humble Beast, today along with a deeply meaningful, cinematic visual via Machine Entertainment. The C-Sick-produced track lyrically touches on the tumultuous upbringing of Chicago’s youth, and how it effects one’s life. The video, directed by Noyz For Gravitii Films, accurately depicts the turbulence in Chicago and how desensitized the youths are to the violence and heartache seen daily. “Red Snow” will be available for streaming and purchase tomorrow (June 16th). Humble Beast is set for release this summer. Watch the “Red Snow” video below.
About “Red Snow”, G Herbo says “Red Snow is important to me because it’s from my heart, during a time when so many people were dying around me. The video just shows how immune and numb kids like me have become to violence in the ghettos like Chicago and all over the world.”
Humble Beast – executive produced by Mikkey Halsted and Joseph “JB” Bowden – provides a portrayal of Chicago from G Herbo’s viewpoint, a product of Chicago’s gutter. The album features production by renowned producers, including London On The Track, Da Internz, Southside, Young Chop, DJ L and C-Sick among others. Throughout the album, he explores what effect his upbringing has had on him both from a day-to-day perspective – as seen in “Red Snow” – and overall trajectory. The themes on the album highlight the chaos found in Chicago, and other beleaguered communities, in an effort to create a dialogue and inspire the youth to bring about change for themselves and their cities.
G Herbo (formerly known as Lil Herb) was a member of XXL’s 2016 Freshman Class, he first gained momentum with the song “Kill Shit,” which has since been viewed over 25M times. Along with his music, G Herbo focuses on philanthropy within the city of Chicago, with a specific focus on Chicago’s youth by way of visiting schools and personally giving back to his community. He believes that Chicago’s youth are in need of relatable guidance. Furthermore, his N.L.M.B (Never Leave My Brothers) movement focuses on inspiring and instilling a sense of accountability among Chicago’s youth. Now as he evolves both as an artist and human being, G Herbo’s music subscribes to a sounds far larger and comprehensive than “drill.” To define his music as “drill” would be an understatement – a sentiment to be cemented by the release of Humble Beast this summer.