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ESSENCE Launches New Initiative to Inspire Future Black Women Leaders

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ESSENCE, the leading media, technology and commerce company serving Black women, debuts ESSENCE Girls United. This impactful new initiative is designed to inspire young Black women through a year-long mentorship program, as well as an interactive digital/social hub that will convey the core principles of leadership and self-love.



ESSENCE Girls United demonstrates the iconic brand’s mission to serve its multigenerational audience globally as a 100% Black-owned company across its platforms through content, culture and —especially the millennials who comprise of 26% of its core. With its focus on mentoring young girls, this multi-platform program will feature year-round video, digital and social content that will focus on core pillars, including: “Owning Your Power,” “Presenting with Confidence,” “Developing Brand You,” “Finding Your Voice,” “Making a Difference In Your ,” “Life Skills 101,” and “Self-Love.” The initiative will also feature workshops and conversations with thought leaders, a social network directory for girls to interact with each other, a mentorship program, a leadership “tool kit,” events such as the upcoming ESSENCE Girls United Summit and much more.

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sheryl underwood, radiofacts.com
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