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Brenda Freeman Joins DreamWorks Animation As Head Of Television Marketing

DREAMWORKS ANIMATION BRENDA FREEMANFormer Turner Animation Officer Brenda Freeman will join DreamWorks Animation as the studio’s new head of television marketing. Freeman, whose extensive experience in kids television includes marketing strategy and vision for Turner’s top-ranked station Cartoon Network, will spearhead global for DreamWorks’ growing TV business.

“Brenda’s vast experience in the branding, marketing and distribution of family and kids programming will be invaluable as we continue to grow our television division,” said DreamWorks Animation Chief Marketing Officer Dawn Taubin. “We are thrilled to have such a veteran of the industry join our team.”

An accomplished brand marketing and promotion executive, Freeman previously was senior vice president of and promotions for Nickelodeon and MTVN Kids and Family Group. In this position, she oversaw development and execution of all promotions marketing efforts for the media brands Nickelodeon, Nick Jr., Noggin, The N, NickToons Network, and Nick at Nite, as well as Nickelodeon magazines and Nick Digital businesses.

Prior to that, Freeman served as vice president of consumer marketing for VH1, where she oversaw all consumer and off-channel marketing for the company as well as for the network, and the digital networks VH1 Classic and VH1 Soul. Before joining MTV Networks, Freeman was of marketing and special events for ABC Radio Networks, where she was responsible for the total Urban business in the company, positioning the organization to capitalize on the significant impact of Urban consumers.

Freeman’s announcement follows DreamWorks Animation’s news of a rapidly expanding television division responsible for more than 1,100 episodes of over the next five years. With large-scale content deals on Netflix’s streaming service as well as international networks Super RTL in Germany and Planeta Junior in Italy, Spain and the Mediterranean, DreamWorks Animation’s television presence spans multiple platforms and continents.

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