BE acquires interactive tools for engaging radio listeners in real-time song voting, social media networking, and mobile text marketing
Quincy, Illinois ? Broadcast Electronics (BE) announced today that it has acquired the assets of LocalMedia, an application development company specializing in social media and audience interactivity tools for radio broadcasters.
BE acquired all licensing, development and support assets for LocalMedia interactive products. Since April, 2011, these products have been marketed by BE under a partnership arrangement and offered under the brand names of CrowdControl, DJ Wall and SMS Campaign Manager. These award-winning products are used to assist the station in engaging and capturing listeners through interactive, real-time song voting, social media networking via Facebook, Twitter, Google+ and text based mobile marketing.
These interactive studio products include custom branded, station specific apps for iPhone, iPad, Android and other mobile platforms.
BE will utilize its existing sales, marketing, product development, customer service and management staff to support the new company, BE Digital Media
. Joining the newly created company from LocalMedia, LLC
are Anthony Webb, the new entity’s VP
Engineering; David Hoff, VP
User Experience; and Ryan Burgoyne, Business Development
Broadcast Electronics will contribute its existing suite of interactive and internet products including iTunes tagging, SoniXtream, the Artist Experience, and other innovative solutions still in development.
“With the acquisition of LocalMedia and partnering with Anthony, Dave and Ryan, BE is delighted to continue our leading effort in the development of innovative, interactive solutions for our global radio
customers. The world continues moving to social media interactivity, young and old alike, and as an industry we must engage them in the way THEY wish to communicate. The tools and solutions offered by this new enterprise will provide our radio
station customers with the tools being requested by both the listener
and local advertisers
without the large development and maintenance expenses of trying to do it on their own,” said BE President and CEO
Joseph W. Roark.
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