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ATTN STATIONS: Arbitron Reminder

This is a reminder that all completed 2008 Station Profiles are back to on Tuesday, May 27, 2008 from that appear within the markets that Arbitron will measure in the Summer 2008 .

Stations must confirm or correct the information on the preprinted forms for the Summer 2008 Survey. Stations that are 100% simulcast (including commercials and PSAs) may also request by returning the completed Station Information Form.

When completed and returned, the form advises Arbitron of the station’s facilities, station name, call letters, broadcast times, frequency and format. Arbitron uses this information for the editing of returned diaries and the lead-in pages for local market .


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sheryl underwood, radiofacts.com