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6 Reasons why Blacks CONTRIBUTE to Corporate Racism


Blacks CONTRIBUTE to Corporate Racism?

I’m sure that title knocked you for a loop but truth be told quite often we do contribute to the problem instead of helping to solve it. Here are the 10 reasons:

Ignore it until it happens to us

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Blacks CONTRIBUTE to Corporate Racism?I will use an example of when we tried to sue Evergreen Media 20 years ago for racism when I worked at KKBT in Los Angeles. The station fired all the black men who were on the air within a 30 day span including Tavis Smiley. The late Craig Wilbraham stated “We want a multi-cultural station” so they hired whites and other races that could emulate black culture but they didn’t want black men. There were two remaining black men, Michael Mixing Moore and Captain G. We were talking to a person at the station who pretended to be our ally but we later found out she was taking our information back to the racist corporate heads who in turn used it against us. Captain G, Tavis Smiley and Michael Mixin’ Moore wanted nothing to do with our campaign. Sadly Captain G died of a drug overdose which was tragically played out over the air when he was late for his shift by Theo and Michael Mixin’ Moore became the final victim who was fired after the initial group and he responded by tossing a hundred thousand leaflets out of a helicopter during KKBT’s massive outdoor concert calling the station KKKBT and exposing their racist policies. He died within the last couple of years. Had we all been unified we could have gotten a lot more accomplished.

Don’t support Organizations fighting for us

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Blacks CONTRIBUTE to Corporate Racism? There are those are victims of discrimination from iHeartmedia (formerly Clear Channel) and Premiere Radio Networks who are sitting back and waiting to see what the Black Media Alliance will do about THEIR problem. They will do absolutely NOTHING. They will not provide information that will help the alliance, they will not make donations (there is a PayPal button to the right) that will help the organization with gas, writing letters and hiring people part time and they will reap the benefits of the alliances’ success without doing one damn thing to help.

Complain, Complain, Complain and NOTHING ELSE

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Blacks CONTRIBUTE to Corporate Racism? We can’t tell you how many emails we’ve gotten to fight everything from homophobia at corporations to the misogyny of women. These are all valid complaints but the best way to get rid of these people is to ask ‘what are YOU doing about the problem.’ They are doing nothing and they have the nerve to come at us angry like we are supposed to save the world while they sit on the recliner with a beer in one hand and a sub sandwich in the other.


Blacks who Sabotage the Efforts of Black Organizations for Personal Reasons

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Blacks CONTRIBUTE to Corporate Racism? The saddest kind of black person is the black person who doesn’t think he’s black because he has a great job.   He is the one that will shut down any efforts by black organizations to impress his boss who is none the wiser that he is actually disconnected from black people for his own personal reasons. Perhaps he got his ass kicked in school by other black kids or he was an outcast with thick glasses and/or he was poor.   Most black people learn to fight back and eventually get over that shit but others carry that burden for the rest of their lives making ALL black people pay for what has happened to them. I can name four black men RIGHT now who work in the industry who fit that description.

Stand by the corporation’s “Dangling Carrot”

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Blacks CONTRIBUTE to Corporate Racism? KFI is using a part time swing shift black person right now to communicate with the Black Media Alliance. I can understand he is thinking that he might be promoted if he is the peacekeeper but truth be told he is being used by the management at KFI. The Black Media Alliance is not a group of Apes that calm down when you put on music. A black person, with a ton of experience, probably more than some of the 13 white men working on the air, only holding a swing shift position is not impressive it’s a damn shame. I sincerely doubt the station’s management will promote this black man and even if they do, once things calm down they will find a reason to fire him. To take quote from the Matrix… “Welcome… to the REAL world.”

Crooked black organizations/Greed

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Blacks CONTRIBUTE to Corporate Racism? When we had the problem with racism at Evergreen Media in the early 90s we went to two respected organizations for help. One I will not mention because I like what the current administration is doing and the other I don’t have to mention because it will be quite obvious to industry people, it was a black industry magazine. We told them both our problems and they acted like they were really going to help us (we were young and green). The organization and the magazine went to KKBT and talked to the late GM and the organization got sponsored breakfasts for a few months from KKBT and the magazine got their pool party sponsored at one of their last conferences in LA. We were kicked to the curb and neither the organization nor the magazine called us back. They ripped us off and took the entire benefit of what happened to us. That was when I started Radio Facts Magazine because I realized the power of the press and I committed to be an activist for minorities in the industry who could not fight for themselves from that day on.

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Kevin Ross: Radio Facts CEO with over 20 years experience in the Industry. Ross is a former radio Program Director and Radio Jock. You can contact him by clicking the "Contact Us" button in the menu bar.

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