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4A’s Issues Fair Play Charter for Minority-Owned and Minority-Targeted Media

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4A’s Issues Fair Play Charter for Minority-Owned and

Feb. 6, 2018 (New York City)—The 4A’s today issued a Fair Play Charter to its members, asking media agencies, and media departments within agencies, to recommit to fair and equitable treatment of minority media owners.



The charter, written by the 4A’s Media Leadership Council (MLC), was inspired by discussions with and the multicultural media owner community to address questions around perceived “no Hispanic”/“no urban” dictates in the media-buying process. It asks agencies to commit to the charter or to incorporate the charter into agency policies and procedures.  

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sheryl underwood, radiofacts.com
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