Quite often, we get requests here at Radio Facts to work records or people want us to provide references for promoters. While there are some great promoters out there, one of the many detriments of the music business continues to be the “fake promoter.” Whether promoting directly to radio or being hired as an independent by a music company, the fraudulent promoter continues to mar the industry with lies, lack of credibility, poor judgment and weak follow through. To that end, there could also be more work on the part of the person hiring them too. Due diligence instead of taking someone’s word could save you time and money. In the end, when the promoter doesn’t work out, the company or artist finally DOES their homework and finds a legitimate promoter but with an attitude as if all promoters are bad, which causes problems in the new situation. In an effort to make it easier for you, we’ve outlined the ten traits of a phony promoter. Please beware of all of the following signs:
At first they tell you that your record is the greatest song they’ve ever heard.
After giving your song one listen, they call you back with all of this fake enthusiasm, while telling you that the record is a guaranteed smash! They think that in order to get the business, they have to make you believe that they are in love with your project. Then if the record flops, watch how quick their excitement for the record deflates too. (click NEXT for next segment)
They tell you how easy it’s going to be to get results.
In the present competitive landscape of radio, nothing is easy to get on the air. If a promoter tells you that it’s going to be a walk in the park, you need to quickly run from this phony. In fact, you should respect the honest opinion of a promoter, who raises the potential challenges that he or she faces while working your record.% | % | % | % | % | % | %