Weekly Online Radio Audience Jumps More Than 30 Percent in Past Year Says New …

Kevin Ross | Posted Thursday, April 12th, 2012 - Category: URBAN


The weekly audience of all forms of online radio is now during an estimated 76 million Am width=ericans age 12 and older, reaching 29 percent of a population and representing an boost of some-more than 30 percent from one year ago according to a new inhabitant consult from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2012: Navigating Digital Platforms.

The study, expelled today, is a 20th in a array of studies dating behind to 1998.   Among a many other findings:

  • Forty-four percent of all Americans age 12 and over possess a smartphone, representing half of all dungeon phone owners
  • Six in 10 (61 percent) possess a unstable digital media device such as a smartphone, unstable MP3 actor or tablet; 40 percent possess an Apple device (iPod/iPhone/iPad)
  • Americans age 45 and comparison paint a largest commission boost in amicable media use in a past year, now adult to 38 percent (from 31 percent in 2011)
  • Seventeen percent of all dungeon phone owners have listened to online radio streamed in their cars by joining their phones to their automobile stereo system; this is an boost of some-more than 50% in a past year when usually 11 percent had ever finished so
  • Fifteen percent are purebred users of daily deals services such as Groupon and LivingSocial

“We’ve been tracking a use of online radio in this array given 1998, and this year’s boost in weekly use is a largest year-over-year burst we’ve ever recorded. The augmenting direct for online audio content, and a ever-expanding accumulation of that content, shows that online radio  continues to be a resilient, adaptive media for a changing needs of today’s consumer,” pronounced Bill Rose, Senior Vice President of Marketing, Arbitron Inc.

“The burst in weekly online radio use is remarkable, though unequivocally a trailing non-static to a arise in smartphone penetration, that has enabled most of that growth,” pronounced Tom Webster, Vice President of Strategy and Marketing, Edison Research. “The augmenting ubiquity of a mobile web is profoundly altering a quantity, inlet and context of media expenditure in America.”

This study, as good as prior studies, might be downloaded giveaway of assign around a Arbitron and Edison Research Web sites during www.arbitron.com and www.edisonresearch.com.

How a examine was conducted
A sum of 2,020 persons were interviewed to examine Americans’ use of digital platforms and new media.  From Jan  20 to February 19, 2012, write interviews were conducted with respondents age 12 and comparison selected during pointless from a inhabitant representation of Arbitron’s Fall 2011 consult diarykeepers and by pointless number dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not accessible for a survey.   Diarykeepers paint  45% of a finished interviews and RDD sampled respondents paint  55% of a finished interviews.   The examine includes a sum of 500 dungeon phone interviews.

About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and selling information services organisation essentially portion radio, television, cable, promotion agencies, advertisers, retailers, out-of-home media, and online media. Arbitron’s core businesses are measuring and estimating network and internal marketplace radio audiences opposite the United States; providing focus program used for examining a media audience and selling information data; and providing consumer, shopping, and other media use information services. The Company has grown a Portable People Meterâ„¢, a new record for media and selling research.

About Edison Research
Edison Research conducts consult investigate and provides vital information to radio stations, radio stations, newspapers, wire networks, record labels, Internet companies and other media organizations. Edison Research is also a solitary provider of choosing exit check information for a 6 vital news organizations: ABC, CBS, CNN, Fox, NBC and a Associated Press. Edison Research works with many of a largest American radio tenure groups, including Entercom, iHeartmedia (formerly Clear Channel), CBS Radio, Bonneville, Dial Global and Hubbard; and also conducts vital and opinion investigate for a extended array of companies including Time Warner, Google, Yahoo!, Sony Music, a Voice of America, See Saw Networks and Zenithmedia. Edison Research has an eighteen year story of thought-leadership in media research, and has supposing services to successful media properties in South America, Africa, Asia, Canada and Europe.

Portable People Meterâ„¢ and PPMâ„¢are outlines of Arbitron Inc.

SOURCE Arbitron Inc.