Strong RADAR 96 Overall, Dial Global Nets Three Top Ten Ranks
New York, NY – March 25, 2008 – The Dial Global News & Information Network moves up in the rankings to join the Dial Global Complete FM Network and the Dial Global Contemporary Network in the top ten, Persons 12+, all broadcasts, Monday-Sunday 6AM–Midnight in recently released RADAR 96. Dial Global continues to perform for their advertisers as the number one and two options to reach audiences in the important key buying demo of Adults 18-49.
“Overall, I think RADAR 96 is one of the strongest yet for all of the networks and the network radio industry as a whole. Arbitron’s commitment to sample growth as well as enhancements to the RADAR Service have continued to demonstrate the consistency and performance of Network Radio as the media continues to prove to be a necessary part of the national media mix.” said Charles Steinhauer, Executive Vice President Operations.
Dial Global Complete FM Network consists of more than 1000 affiliates playing all of today’s popular music formats. These affiliates utilize one of the nation’s most comprehensive prep services, “The Complete Sheet”, and the daily website content and interactive tools of MJI Interactive. The network consistently delivers Adults 18-49 and can be day-specific, containing 14 units per week Monday-Sunday.
Dial Global Contemporary Network consists of over 1300 affiliates playing today’s most popular music formats. These affiliates utilize the production and prep services of Dial Global Programming and consistently deliver Adults 18-49. This network can be day-specific and contains 14 units per week Monday through Sunday.
Dial Global News & Information Network consists of more than 1000 news/talk and music formatted affiliates. The stations utilize today’s most prominent production services from comprehensive information and talk prep services from Dial Global Programming. The network contains major metro affiliates and delivers Adults 25-54 with desired socio-economic characteristics.
Dial Global Digital 24/7 Networks consists of ten (10) nationally-distributed turn-key music formats — Adult Stand ards, Kool Gold, Hits Now, JACK-FM, KPIG, SAM (Simply About Music), Bright, Adult Rock n’ Roll, Mainstream Country and Hot Country. Each format is broadcast live on over 400 radio stations via satellite from Dial Global’s studios in Valencia, California.
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