Sprint/Emmis Communications’ New Music App, NextRadioâ„¢, Event This Month

by Hassahn Liggins - Posted Tuesday, February 5th, 2013. Category: URBAN

 

emmis

In what is being marketed as the best local radio listening experience for a Sprint smartphone, Emmis Communications Corporation (Nasdaq: EMMS) will host a free event for broadcasters in order to ready them and their staff for the big roll out launch this year.

All stations are encouraged to have their IT & Engineering staff as well as others present at the free informational forum on Wednesday, February 27th in Indianopolis. The purpose of the event is to make sure stations are on the forefront in terms of knowledge on how to enhance and perpetuate this new technology for their listeners. NextRadioâ„¢ is a product that is specific to local FM and HD radio, and allows listeners to access their local radio stations from their smartphones without using their data plan for pure internet streaming.

Emmis’ Chief Technology Officer, Paul Brenner, said: “Step one of this Sprint partnership was to win the opportunity to prove how radio can be on the leading edge of technology.” He encourages broadcasters and their staff to attend this forum, particularly while the Sprint/Emmis forum partnership is still being finalized, in order to learn about the nature of the agreement itself, as well as demonstrations and a hands on set up process, plus a Q&A.

Seating is limited. The event will be simulcast via webinar, and an alternate webinar-only event is scheduled for March 6th, but a hands on experience in February is encouraged by Emmis, so please visit www.NextRadioApp.com/events for registration details, or contact Mike Englebrecht, Director of Client Services, at menglebrecht@emmis.com.

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