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D&R Radio Sales, an Interep company, announced today that it has signed an agreement with ESPN Radio to provide national ad sales representation to five of the group’s stations. The stations in New York, Los Angeles, Chicago, Dallas, and Pittsburgh were previously represented by ABC Radio Sales.
Kevin Cassidy, President of D&R Radio Sales, said, "ESPN is the first name in sports and we are thrilled to be representing this fine collection of radio stations. There are few brands as iconic as ESPN, and there are few emotions as strong as those between a fan and his or her team. Put the two together - apply radio as the delivery mechanism - and you have the perfect recipe for compelling entertainment. The ESPN stations, in combination with our existing lineup of sports properties, make D&R a significant player in the arena of national sports sales!”
Tim McCarthy, New York Market Manager for ESPN Radio, added, “We believe our association with D&R Radio will be a long and successful one. They have the know-how, the contacts and the creative thinking to help the ESPN brand derive full value in the marketplace.”
Thursday, May 15, 2008
Interep’s D&R Radio Sales to Represent Five ESPN Radio Stations
Wednesday, April 30, 2008
Cherry Creek Radio Agrees to House all Stations with Interep's Local Focus and McGavren Guild Radio Sales
Interep announced today that Cherry Creek Radio has signed an agreement to move all of their radio station properties under the Interep umbrella between Local Focus and McGavren Guild Radio. Currently, McGavren Guild radio represents the Cherry Creek stations in 4 markets. This multi-year agreement expands representation to ten markets between Local Focus and McGavren Guild.
Kay Olin, President, Local Focus, said, “Local Focus is thrilled to have Cherry Creek Radio on board. We are a great match because of our reps’ skills in positioning the value of the mid-to-small markets and their stations’ strengths."
Lisa Sirotka-Sonnenklar, President, McGavren Guild Radio, added, "We are very excited to add even more Cherry Creek Broadcasting markets to our family of stations. McGavren Guild is proud to be the true, national representation firm for the independent broadcast owners across America and we can't wait to get to work immediately for Joe Schwartz and his team.
Joe Schwartz, President & CEO, Cherry Creek Radio, said, “Cherry Creek Radio feels strongly that national sales is an important area of development for small market radio. We recently hired
Debra Winans to lead that effort, and consolidating all of our national sales with Interep’s Local Focus and McGavren Guild is a vital step in growing this part of our business."
