Radio Shows Revenue Gains Again in Q1 2012 Digital, Off-Air, Political Spending Shine

by Mr. Kev - Posted Saturday, May 19th, 2012. Category: Industry News

 width=Radio posted its third consecutive Q1 increase in 2012 with a 1% rise to $3.814B. Surges in Digital (+10%) and Network (+8%) and a significant increase in Off-Air (+3%) combined with a stable Spot sector, led to the positive results.

 /></p>
<div>“Q1 2012 results confirm that Radio commands a solid position in brands’ total marketing plans,” stated <strong>Erica Farber</strong>, <strong>RAB</strong> President and <strong>CEO</strong>. “While <strong>advertisers</strong> continue to capitalize on Radio’s Spot and Network efficiencies, they’re increasingly utilizing local digital capabilities and <strong>audience</strong> engagement that this medium affords.”</div>
<p><img src=

Growth from a diverse group of categories and advertisers contributed to the Q1 increases. “Radio continues to benefit from new advertisers beyond the traditional top tier,” stated Farber. “Advertisers using Radio to sell products and promote program tune-in have consistently enhanced their Radio presence. These increases confirm Radio’s ability to drive sales and brand awareness.”
The top ten Spot Radio advertisers for Q1 2012 in order: ·
  • Comcast Xfinity Cable – $89.7M
  • McDonald’s – $87.6M
  • Safeway – $59.3M
  • Verizon Wireless – $48.5M
  • GEICO – $46M
  • AT&T – $45.5M
  • T-Mobile – $42.2M
  • Toyota Dealer Association – $41.7M
  • Fox TV Network – $39.6M
  • Honda Dealer Association – $32M
Political advertising is playing an important role in Radio’s 2012 revenue growth. The RAB has partnered with PQ Media to provide the industry with a deep-dive view of the political sector and its impact on Radio.

Subscribe in a reader