Radio Shows Revenue Gains Again in Q1 2012 Digital, Off-Air, Political Spending Shine

by Kevin Ross - Posted Saturday, May 19th, 2012. Category: Industry News

 width=Radio posted its third consecutive Q1 increase in 2012 with a 1% rise to $3.814B. Surges in Digital (+10%) and Network (+8%) and a significant increase in Off-Air (+3%) combined with a stable Spot sector, led to the positive results.

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<div>“Q1 2012 results confirm that Radio commands a solid position in brands’ total marketing plans,” stated <strong>Erica Farber</strong>, <strong>RAB</strong> President and <strong>CEO</strong>. “While <strong>advertisers</strong> continue to capitalize on Radio’s Spot and Network efficiencies, they’re increasingly utilizing local digital capabilities and <strong>audience</strong> engagement that this medium affords.”</div>
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