Frank Ski and Wand a Smith are going to get some love on TV, thanks to CW-69. The CW affiliate will air at 11 p.m. a half hour “best of” show with five HD cameras. V-103’s morning show, which is about to celebrate its 10th anniversary in town this fall. “Now people can not just hear us but see us,” said Smith. But won’t this mean the morning crew will now have to dress up? “I need an endorsement for some clothes!” she joked. (Miss Sophia will probably want one, too!) Tom Canedo, the general manager for the CW, said he thinks many viewers who watch his station listen to Frank and Wand a. The morning show draws about 440,000 viewers a week, No. 2 in Atlanta only behind WSB-AM. Billboards are coming and teasers that have already been airing on the station which will get more explicit this week. The show is scheduled to debut August 18. It will replace “The Bernie Mac Show,” which will be pushed back a half hour, along with the other shows. They’ll simply cut out a half-hour of infomercials in the middle of the night. “Bernie” usually draws about 30,000 to 35,000 viewers a night. This is unlikely to unseat WSB-TV’s nightly news in the ratings, but it should draw a good young demographic. He said advertisers are already showing interest and he’s excited to have a local-content show, even if it’s leveraging off a fundamentally different medium that relies more on the intimacy of radio. The CW has hired a producer who will watch the four hours of the show and cull the best 22 minutes each day.
