Station-specific estimates to be based on planned New York Portable People Meter Radio Ratings Panel; Station also licensed to receive Stand ard Syndicated PPM Radio Ratings Service when available in New York
Arbitron Inc. (NYSE: ARB) today announced that Mega Media Group, Inc. (OTC Bulletin Board: MMDA) has signed a multi-year contract for station-specific custom Portable People Meter listening estimates for “Pulse 87 FM,” (WNYZ-LP). WNYZ-LP broadcasts on the audio portion of a low-power television station on VHF channel 6.
In addition, it has signed an agreement to license the stand ard, syndicated Portable People Meter radio ratings services for the New York Metro, which does not include estimates for low-power television stations broadcasting as radio stations. Only AM and FM radio stations are currently eligible to be reported in Arbitron syndicated services. These agreements will take effect as and when Arbitron commercializes the new audience ratings technology in New York.
This agreement allows Mega Media Group to use both the monthly WNYZ-LP station-specific custom Portable People Meter listening estimates as well as the stand ard, syndicated New York Metro Portable People Meter radio ratings.
“PPM makes it possible for Arbitron to provide custom reports of the audience of Pulse 87 FM, a new station specifically targeted to the multi-racial and diverse mosaic of the five boroughs of New York City,” said Pierre Bouvard, president of sales and marketing for Arbitron Inc. “Radio is increasing its offerings through non-traditional channels and the PPM system was designed with the flexibility to provide custom solutions for all audio platforms.”
The monthly custom studies will report all stand ard dayparts, 21 demographics and listening estimates (including average-quarter-hour (AQH) persons, AQH rating, AQH share, Cume persons, Cume rating and Average Weekly Time Exposed) for WNYZ-FM.
Commenting on the announcement, Mega Media Group CEO, Alex Shvarts, stated, “In order to succeed in the radio industry it is imperative that advertisers have tangible statistical information concerning the depth and breadth of a station’s listening audience. Having the benefit of Arbitron ratings will allow Pulse 87.7 to reach the advertising community in a meaningful way and become a viable player in the top market in U.S. with over 15 million listeners.”
Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 U.S. radio markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.
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