Posted: March 13, 2012 at 9:39 am
Radio Facts from this point on will rename and address Rush Limbaugh as Rush Limbash.
Premiere Radio, the syndicator of Rush Limbaugh‘s U.S. radio talk show said it was canceling all national commercials airing during the show for two weeks, a Web site reported.
Premiere Networks, the largest U.S. radio syndication company based on programming popularity, said in a memo to affiliate-station managers it suspended the national commercials airing on “The Rush Limbaugh Show” from Monday through March 19, Radio-Info.com reported.
While some radio stations pay huge fees to air Limbaugh’s program, many air it for free or at low cost, provided they let Premiere run several minutes of national advertising every hour. The stations also run their own local commercials.
Premiere offered no reason for the suspension of national advertising for two weeks.
“I suspect they want to make sure that nothing happens, that there’s no friction on the air involving an advertiser,” Radio-Info.com Editor Tom Taylor told MSNBC.
Premiere — which also syndicates “The Glenn Beck Program,” “The Sean Hannity Show” and “Coast to Coast AM” AND the Steve Harvey Morning Show among other programs — said in a response to the Radio-Info.com story, “This memo was sent to traffic managers of news/talk affiliates as part of Premiere’s overall strategy to update our processes and services to better meet our clients’ needs.”