–Premiere Female Focus Still Features Highest Female Composition–
LOS ANGELES, June 24, 2008 – Premiere Radio Networks today reported RADAR 97, June 2008 results for its 17 RADAR networks (Diamond, Diamond Plus, Emerald, Emerald Plus, Evening Adult, Evening Youth, Female Focus, FOX News, Male Focus, Mediabase Female, Morning Drive, Pearl, Pearl Plus, Ruby, Sapphire, Sapphire Plus and Urban).
The release of RADAR 97 is the latest phase of a planned additional sample increase to a planned 300,000 respondents by the end of 2008. The RADAR 97 sample consists of 250,090 diary keepers/PPM panelists/respondents.
President of Premiere Radio Networks Charlie Rahilly stated, “Today’s release of RADAR 97 data reinforces the dominant reach capabilities of our industry. We’re happy to bring our clients and advertisers targeted and innovative ways in which their marketing needs can be maximized.”
Premiere Networks Dominate in Total Weekly Reach
In an analysis of both total and exclusive weekly reach by a RADAR network company in RADAR 97, June 2008 (Volume 2, Network Audiences to All Commercials, All Broadcasts – 24 Hours), Premiere Radio Networks achieved the highest percentage weekly reach among all eight RADAR network companies for Persons 12+, Adults 25-54, and Adults 18-49. For total weekly reach in RADAR 97, Premiere reached 42.2 percent of all Persons 12+, 44.2 percent of all Adults 25-54, and 45.1 percent of all Adults 18-49. Additionally, 29 percent of Premiere Radio Networks’ total weekly reach are exclusive listeners (30.9 million Persons 12+ listeners – unique audience not reached by any other network group).
Premiere Continues Solid Strength with Women
In the RADAR 97, June 2008 survey of all 58 measured radio networks for the All Broadcasts, Monday-Sunday 6AM-midnight broad daypart, Premiere Female Focus is the only RADAR-rated network to feature a percentage female composition of 68 percent or higher for key female target demographics. Of all its Adults 18-49 listeners, Premiere Female Focus was comprised of 68 percent Women 18-49. Of all its Adults 25-54 listeners, Premiere Female Focus was comprised of 68 percent Women 25-54.
Additionally, both Premiere Pearl Plus and Premiere Pearl scored with significant female compositions. Of all its Adults 18-49 listeners, Premiere Pearl Plus was comprised of 61 percent Women 18-49. Of all its Adults 25-54 listeners, Premiere Pearl Plus was comprised of 60 percent Women 25-54. Of all its Adults 18-49 listeners, Premiere Pearl was comprised of 60 percent Women 18-49. Of all its Adults 25-54 listeners, Premiere Pearl was comprised of 60 percent Women 25-54.
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