Pepsi announced an unprecedented addition to THE X FACTOR’s ® Grand Prize package. In addition to a previously announced $5 Million recording contract with Syco Entertainment/Sony Music Entertainment, provided by the show’s producers, this year’s winner will also receive production and creative support to develop, create, record and shoot their first original track and music video. The prize culminates when the winner’s single airs as a Pepsi music video during the live telecast of the 55th Annual GRAMMY Awards ®, Sunday, Feb. 10, 2013, on CBS.
This prize will thrust the second season’s winner of THE X FACTOR ® into the spotlight on Music’s Biggest Night ® by debuting their first track and video in a Pepsi commercial before music’s elite and millions of fans around the world. Pepsi has a long and storied history of partnering with musical talent from breaking artists to global superstars, and is once again paving the way to creatively launch the career of an American Pop Star.
“At Pepsi, our dedication and passion for launching and nurturing new musical talent has never been more evident,” said Adam Harter, VP of Consumer Engagement, Pepsi. “Our partnerships with THE X FACTOR ® and the GRAMMY ®s strike the perfect balance between finding new talent and utilizing our best-in-class assets to help launch another career, while at the same time delivering great content and experiences to music fans around the world.”
Pepsi and Syco/Sony plan to pair the winner(s) with today’s hottest producers and songwriters, all while Pepsi cameras capture special content of the entire development process. Viewers at home will get to live the experience through exclusive Pepsi access. In addition, the winner of THE X FACTOR ® will also be welcomed into the Pepsi Music Family in Los Angeles as they attend the 55th GRAMMY Awards ® weekend festivities as well as the awards show on Sunday, Feb. 10.
“This is an incredible addition to the prize thanks to Pepsi,” said Simon Cowell, Judge, THE X FACTOR ®. “The GRAMMY’s is the biggest night of the year for music and for THE X FACTOR ® winner(s) to have Pepsi‘s creative support in launching their music during this legendary event is fantastic.”
Only Pepsi could make this once-in-a-lifetime and creative opportunity a reality for the winner because of its great partnerships with THE X FACTOR ® and the GRAMMYS. Pepsi has a long history of pioneering new ways of connecting music with consumers, and music has always been a part of the Pepsi DNA.
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