Pandora, the leading internet radio service, today announced new in-car milestones that demonstrate continued growth and momentum in the automotive category. To date, Pandora has seen more than 2.5 million unique activations through integrations from the 23 major automotive brands and 8 aftermarket manufacturers with whom the company has established partnerships.
Pandora Chief Marketing Officer Simon Fleming-Wood said, “The vehicle is the traditional home of radio and thanks to our deep roster of forward-thinking automotive partners, Pandora has been seamlessly incorporated into the dash of more than 100 different vehicle models made available by our partners. We’re thrilled that millions of people are enjoying Pandora through these integrations, which make listening to personalized internet radio as easy as AM/FM radio.”
Approximately half of all radio listening takes place in the car and the ability to seamlessly deliver Pandora through the native in-dash entertainment system has remained a key focus for the company since announcing its first automotive brand partnership with Ford in 2010. The company now estimates that fully one-third of all new cars sold in 2013 in the US will have Pandora installed, including over 100 vehicle models made available from Acura, BMW, Buick, Cadillac, Chevrolet, Ford, GMC, Honda, Hyundai, Lexus, Lincoln, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Suzuki and Toyota. Pandora listeners can also look forward to future integrations in Dodge, Infiniti, Jeep, Kia and Ram vehicles.
Pandora has also made significant inroads to the automotive aftermarket sector through partnerships with 8 manufacturers who have introduced more than 200 devices that feature Pandora from Alpine Electronics, Audiovox, Clarion, Dual Electronics, JVC, Kenwood, Pioneer and Sony.
More information including an infographic can be found on the Pandora company blog at blog.pandora.com.