Media Rating Council grants accreditation to five additional Arbitron Portable People Meter markets

Written by KevRoss - July 19, 2012 at 7:48 am - Filed Under: URBAN


Arbitron Inc. (NYSE: ARB) today announced that the
Media Rating Council ® Inc. (MRC) has accredited the radio average-quarter-hour monthly
ratings data produced by the Portable People MeterTM (PPM ®) ratings service in five
additional markets: Los Angeles, Tampa-St. Petersburg-Clearwater, Baltimore, Riverside-
San Bernardino, and San Antonio.

Three of the markets”“Los Angeles, Baltimore and San Antonio”“are being granted MRC
accreditation for the first time.

Two markets”“Riverside-San Bernardino and Tampa-St. Petersburg-Clearwater”“ are
regaining accreditation, which had been withdrawn by the MRC in January 2012.

The MRC has also voted to continue accreditation in nine markets”“Atlanta, Cincinnati,
Houston, Kansas City, Milwaukee-Racine, Minneapolis-St. Paul, Philadelphia, Phoenix,
and St. Louis.

In total, 14 markets can now display the MRC double checkmark logo for the radio
average-quarter-hour monthly ratings data produced by the Portable People Meter radio
ratings service.

The MRC voted to not grant accreditation at this time in the remaining 34 PPM markets,
and therefore PPM data in those markets continue to be unaccredited.

“We are pleased the MRC has recognized the progress we have made; at the same time we
understand there is still work to be done,” said Gregg Lindner, executive vice president,
Service Innovation and Chief Research Officer, Arbitron Inc. “We will continue our efforts
to maintain the MRC double checkmarks in our currently accredited PPM markets and to
achieve service-wide accreditation for all PPM markets.”

Arbitron Inc. “¢ 9705 Patuxent Woods Drive “¢ Columbia, Maryland 21046 “¢

MRC accredits five additional PPM markets Page 2 of 3
July 18, 2012

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