McDonald’s USA announced today it will televise its annual 365Black Awards ceremony for the first time on national cable television network Black Entertainment Television. Hosted by award-winning actress Taraji P. Henson, the program will air at 11 p.m. Eastern/10 p.m. Central Sunday, August 25. McDonald’s 365Black Awards will feature an all-star lineup of celebrity performers and presenters. Comedian Jonathan Slocumb will open the broadcast that will feature show-stopping performances by recording artists Erica Campbell, Estelle, Angie Stone, Jordin Sparks and Yolanda Adams. Actors Jay Ellis and Omari Hardwick, singer/actress Brandy and singer/songwriter LeToya Luckett, will be among celebrities who will present the awards to this year’s honorees.
McDonald’s 365Black Awards are given annually to salute outstanding individuals who are committed to making positive contributions that strengthen the African-American community. This year’s honorees include: legendary recording artist and “Empress of Soul” Gladys Knight; supermodel Beverly Johnson; education leader Dr. Steve Perry; executive vice president of the Chicago White Sox Kenny Williams; McDonald’s owner/operator Roland Parrish; teen entrepreneur Leanna Archer and youth environmentalist Charles Orgbon III.
“We are proud to team with bet to broadcast McDonald’s annual 365Black Awards for the first time,” said Rob Jackson, McDonald’s U.S. marketing director. “McDonald’s is committed to being deeply rooted in the community all year long, and we’re pleased to salute leaders who are dedicated to serving and enriching those around us for the better.”
McDonald’s 365Black Awards launched in 2003 as an extension of the company’s 365Black platform, which celebrates the pride, heritage and achievements of African-Americans year-round. Fans can follow @McDonalds on Twitter for updates on the awards show and join the conversation using #365BlackAwards.